ADG tells stories that change markets, minds, and behaviors. We do this through Strategy & Branding, Learning & Gaming, Interactive Design & Software Development. (Yes, even our software tells a story.) The art of storytelling transcends. And if done well, people remember… and share them over and over again.

Got a tale to tell? It's time to Be Heard.

Branding
& Strategy

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    Customer Service Experts

    The right mark can say a lot. And simple speaks volumes when it aligns with a business' principles.

    Customer Service Experts provides simple, sage advice to business on how to improve dialogue with customers. The result, if done right, is that the bilateral speak is greater than the sum of its parts.

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    Customer Service Experts' web site is a reflection of who they are. The organization's leadership team is bright, energetic and way out in front of their competitors. With this in mind, ADG concepted, developed and brought to life a site for CSE that makes the rest of the industry look like morticians.
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    If you've got a business card, you've got a business—right? You and 50 million others. ADG established a collateral system for CSE that made their brand and presence known just by the act of exchanging cards or sending a letter. We just tried to bottle the bigger-than-life persona of this dynamic organization in their collateral. It demanded bright colors, unique forms, and memorable big type to match their style.
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    ADG came up with CSE's tagline, “Every Connection Counts,” which was shortened to as eC2. Now, eC2 is shorthand for what makes CSE tick. Their efforts to help service organizations connect with partners and consumers are driving the industry toward better service. We're proud to be connected to their brand origin!
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    St. Boniface

    St. Boniface Beer gets new halo above it's heavenly brews with ADG's new brand mark.

    Classic. Crisp. And less filling. That's just the kinda' logo work we do.

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    Simple packaging is reminiscent of simpler times when it was all about taste. The wrap-around label also doubles as an awesome bumper sticker.
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    By the time you've tasted the 5th hoppy offer—it gets hard to remember which one you liked best! Tasting cards have become a huge hit among lovers of the St. Boni.
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    Wearing a beer after a brand new waitress spills all over you is a drag. Wear the brand is a matter of pride. Sporting St. Boniface apparel not only shows good taste in lager—it clearly identifies you as a fashion mogul as well.
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    What you say about your brand is what you become. This series of ads really does show that St. Boniface answers to a higher call.
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    Beer clients are beer drinkers. So we created a way for them to remember their names after over indulging in their products.
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    Freedom Consulting Group

    a fresher, geek-ier, chic-ier brand

    ADG brought a new brand to Freedom Consulting Group's recruitment efforts. The new mark spoke instantly to a cool-cat technical audience that fancies themselves “the new black.”

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    What techie wouldn't love nerd bubble gum cards? ADG's campaign cried “viva la Geek” as we helped celebrate the wonderful quirkiness of those who make the digital world around us hum.
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    Wanna' learn about Geek Opportunities? To the internet! ADG's web recruitment campaign for Freedom let visitors “meet the Geeks,” generate their Geek name, see why Freedom Consulting is different and bask in their own personal geekiness.
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    Old enough to remember that famous Farah Fawcette poster? Yeah…we didn't think so. But no need—the Geek Is Chic poster campaign plastered saucy technologist all over college campuses and recruitment centers. The results? A vocational love connection for Freedom and job seekers.
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Learning
& Gaming

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• Deep Access
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    CareOne Debt Relief Services

    What happens when you give people a fun and easy way to learn the fundamentals of personal finance?

    They get smarter. And wealthier. That's what MōDō is all about; more dollars…more sense.

    In this virtual learning world, MōDō's trainers know that managing your finances is serious business; but they keep it fun by offering “virtual video mentors” to walk you through your lessons and on to financial success.

    Pick a mentor and start learning. There's our Fitness Guru, Cool Dude, Green Chic and ol' Coach. Choose the one that's right for you—they'll let you know how you're doing and make sure you walk away with more dollars and more sense.

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    Deep Access

    Our nation's military analysts participate in a diverse set of training to enhance their performance

    —mission training, compliance training, training on systems and tools. As a capstone learning experience, analysts must apply everything they've learned in one final, critical mission called Deep Access.

    It's a fictional world of international politics, global commerce, vital missions, and persons of interest—both friend and foe. Deep Access is as real as it gets for analysts learning to track the bad guy.

    The clock is ticking and the mission depends on you. More than a progressive approach to the final exam, Deep Access is a serious game for serious learning.

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    T.A.R.P.

    Threat Awareness Reporting Program

    ADG partnered with the U.S. Army to train over a million troops in upping their vigilance. ADG's instructional systems design team, researchers, writers, art directors, producers, film makers, and software engineers worked together to develop a dynamic and interactive piece of courseware that included exercises, videos, history timelines, decision trees, and lessons—all programmed to synch with a sophisticated Learning Management System.

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Software
Development

• Start Line
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• IDP

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    AscendOne | StartingLine

    Maintaining a strong corporate culture is a challenge for every business.

    When most of your workforce is remote, it can feel impossible. Preparing new hires up front the virtual workplace goes a long way towards making it happen.

    Starting Line an on-boarding tool that guides employees through a serious of activities in preparation for Day 1 of employment.

    Starting Line's results? Dramatically improved employee retention, while providing new employees with a sense belonging from the start

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    DVS: Data Visualization Services.

    ADG worked with TD, one of the world's largest enterprise technology providers,

    to concept, design, and develop a pseudo operating system built on common platform architectures. ADG's DVS product enables disparate data from servers across the globe to be accessed, dynamically delivering visually rich information to hundreds of thousands of users simultaneously.

    ADG's technologists partnered with TD's to assure data integrity, security, and accessibility for users to interact with information, display it real-time, and collaborate with others through the DVS.

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    A strength of the DVS is ADG's implementation of services directly into the platform itself. ADG established UI standards, a Developer Tool Kit (DTK,) a Dynamic App Builder (DAB,) and an in-line Widget Shopping Center (WSC) to assure that subscribers could access exiting widgets and author new capabilities as needed.
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    IDP: the Information Dissemination Platform.

    ADG worked with SAS, to design the User Experience around its Information Dissemination Platform (IDP)

    —an alerting system that delivers information directly to smart phones, tablets and computers via text message, email, and MMS.

    ADG's simple presentation of user options encouraged adoption through ease of use, making their personal and business communications more effective and truly integrated.

    ADG's video for IDP convinced corporate decision makers within the DoD to consider new ways of communicating across services and across the globe. The capabilities video is nice…but the outtakes are even better. Enjoy.

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