“I would say the coolest thing that ADG does, is how we leverage our capabilities working for some of these clients, and, you know, government spaces, that we can really use graphic design and motion graphics to visualize abstract concepts and make them concrete.”
Sam’s point gets to the heart of what we do at ADG. Our clients—especially those in government, defense, or tech—often wrestle with ideas that are complex, abstract, or invisible to the average audience. It’s our job to give those ideas form. Whether it’s visualizing how a cybersecurity platform works, explaining a multi-step compliance process, or showing the impact of a new initiative, we translate complexity into clarity. And we do that through tools that allow for nuance, speed, and depth—whatever medium best tells the story. That’s why tool diversity isn’t just nice to have. It’s essential.
There’s a saying in design circles: If all you have is a hammer, everything looks like a nail. And too often, creative shops rely on a comfortable stack that keeps them inside the box—when the best ideas come from breaking out of it.
We encourage our creatives to explore, experiment, and push beyond what’s familiar. Because when someone like Sam brings something like Unreal Engine, or Rive to the table, it doesn’t just change the output—it changes the process. It’s not just about keeping up with trends. It’s about being deliberate about the tools that help us communicate more clearly, more impactfully, and more efficiently.
The landscape of visual storytelling is evolving fast. AI-assisted animation, real-time rendering, generative design—these aren’t fringe ideas anymore. They’re reshaping the expectations of clients, audiences, and the workflows that bring ideas to life.
What Sam’s work with Unreal and Rive reminds us is that learning a new tool isn’t a detour from creativity—it’s a deeper dive into it. Even if you don’t use that tool every day, the perspective you gain from exploring it will shape your craft. It keeps you curious. It keeps you sharp. And it ensures you’re not just repeating past work—you’re evolving.
Our studio model is built for exactly this kind of agility. We match the right creative talent to each project, based on strengths, styles, and specialties—not just availability. And we encourage our team to bring new solutions forward, even if they’re not yet the standard. We’re proud of that culture. It’s what keeps our work fresh, our thinking forward, and our results meaningful.
So whether you’re building a brand in Webflow, crafting a campaign in After Effects, or rendering a 3D world in Unreal, the message is the same:
Learn more about our creative process.
