Content

Persuasion is not just a Jane Austen novel

Dear reader, can we persuade you to read more of this article?

Content

Brand loyalty demands a focus on credibility and trust

Developing a connection between your consumers and your brand creates lasting loyalty and affinity.

Branding

Is creativity attributed to the left or right brain? Or both?

Scientists now understand creativity is neither left nor right brain-specific but the two hemispheres working together in tandem to achieve desired results.

Content

When it comes to cybersecurity, think people, not technology

Is securing your data solely a technology matter? Consider the human element.

Work the Fun

Patting ourselves on the back: ADG wins 3 ADDY awards

We aren't in it for the awards but hey, thanks!

Content

Great advice from great copywriters: 7 tips for success

Your quick reference guide for better writing from great copywriters.

Graphic Design

Can you make the logo bigger?

Two essential elements of good design are balance and trust.

Branding

The psychology of branding and color

Research confirms colors can influence behavior and emotions related to brands.