Branding :: Gotügo

As a brand for portable restrooms, "Cheryl's Chalets" had, shall we say, a certain evocative quality. Nevertheless it didn't quite reflect the strong business model of the company's ownership. ADG's total rebranding included a distinctive new name, Gotügo, memorable logo, and tagline that says it all: "Nature Calls." True enough, but now, thanks to a clever brand, it knows who to dial.