 |
Federal Team :: Elaine Couto
Elaine manages the creatives at ADG Creative. She's more or less the midwife when sound business results are borne out of great creative work. Fusing art and industry has always been a little like mixing petroleum and H20, but indomitable Elaine doesn't see the natural difficulty. "To me, making things move swiftly and quickly to the delight of both the artist and the client is far from impossible," she says. "We exist to create commercial products that achieve bottom line goals, that's business. But we know that those goals are best met when the work we make is memorable and unexpected; that's the business of commercial art." Elaine knows what she's talking about. A veteran of the industry for more than a decade, she has tackled some of the most difficult jobs in marketing, including tight-fisted media negotiator (media planner/buyer) and journalist tamer (PR professional).
